The site is located along Malacca coastline, and is within close proximity to Bandar Hilir. The development aims to further enhance the status of Malacca as a tourist hotspot by incorporating a waterfront shopping destination, cultural centres, serviced apartments and hotels as well as a marina within a 40 acre site. At night, performances are held by the waterfront attracting thousands of spectators and tourist.
The retail and offices are terraced in order to provide unobstructed view to the sea with car parks tucked underneath it and hidden away from view.